TOP5 - OTT in INDIA : A battle for viewership during Lockdown!



As the SARS COV-2 virus spreads and most of the world reeling under lock-down there has been a massive change in consumer behaviour. Spending more time at home has resulted in more time being spent online using social media apps, content creation apps or video streaming platforms.


We take a look at the TOP5 OTT platforms in India and their pricing models.



NETFLIX


ACTIVE SINCE : 2015

PARENT NAME : Netflix Inc.

COUNTRY : USA


RECENT RELEASES : Jamtara , Extraction, Sacred Games, Money Heist


APP RATING :

  • Android - 4.4 / 5

  • Apple - 4.0 / 5

PRICING : Free to Download, In-App purchases starting from Rs. 199/month




PRIME VIDEO

ACTIVE SINCE : 2016

PARENT NAME : Amazon

COUNTRY : USA


RECENT RELEASES : Panchayat, Law, Breathe 2 - Into the Shawdows, Gulabo Sitabo


APP RATING :

  • Android - 4.4 / 5

  • Apple - 4.8 / 5

PRICING : Free to Download, In-App purchases starting from Rs. 129/month




DISNEY+HOTSTAR


ACTIVE SINCE : 2015

PARENT NAME : Star India ( 20th Century Fox & Disney )

COUNTRY : India


RECENT RELEASES : Aarya, Hundred, Out of Love, Chhappad Phaad Ke


APP RATING :

  • Android - 4.1 / 5

  • Apple - 4.6 / 5

PRICING : Free to Download, In-App purchases starting from Rs. 299/month




MX PLAYER


ACTIVE SINCE : 2018

PARENT NAME : Times Internet

COUNTRY : India


RECENT RELEASES : Mastram, Bhaukaal, Ek Thi Begum, Raktanchal


APP RATING :

  • Android - 4.3 / 5

  • Apple - 4.6 / 5

PRICING : Free to Download, No In-App purchases, supported by Ads.




ALT BALAJI


ACTIVE SINCE : 2017

PARENT NAME : Balaji Telefilms

COUNTRY : India


RECENT RELEASES : Class of 2020, Kehne Ko Humsafar Hain S3, Who's Your Daddy, Baarish S2


APP RATING :

  • Android - 2.7 / 5

  • Apple - 4.2 / 5

PRICING : Free to Download, In-App purchases starting from Rs. 100/ 3 months



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