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TOP5 - OTT in INDIA : A battle for viewership during Lockdown!
As the SARS COV-2 virus spreads and most of the world reeling under lock-down there has been a massive change in consumer behaviour. Spending more time at home has resulted in more time being spent online using social media apps, content creation apps or video streaming platforms.
We take a look at the TOP5 OTT platforms in India and their pricing models.
NETFLIX
ACTIVE SINCE : 2015
PARENT NAME : Netflix Inc.
COUNTRY : USA
RECENT RELEASES : Jamtara , Extraction, Sacred Games, Money Heist
APP RATING :
Android - 4.4 / 5
Apple - 4.0 / 5
PRICING : Free to Download, In-App purchases starting from Rs. 199/month
PRIME VIDEO
ACTIVE SINCE : 2016
PARENT NAME : Amazon
COUNTRY : USA
RECENT RELEASES : Panchayat, Law, Breathe 2 - Into the Shawdows, Gulabo Sitabo
APP RATING :
Android - 4.4 / 5
Apple - 4.8 / 5
PRICING : Free to Download, In-App purchases starting from Rs. 129/month
DISNEY+HOTSTAR
ACTIVE SINCE : 2015
PARENT NAME : Star India ( 20th Century Fox & Disney )
COUNTRY : India
RECENT RELEASES : Aarya, Hundred, Out of Love, Chhappad Phaad Ke
APP RATING :
Android - 4.1 / 5
Apple - 4.6 / 5
PRICING : Free to Download, In-App purchases starting from Rs. 299/month
MX PLAYER
ACTIVE SINCE : 2018
PARENT NAME : Times Internet
COUNTRY : India
RECENT RELEASES : Mastram, Bhaukaal, Ek Thi Begum, Raktanchal
APP RATING :
Android - 4.3 / 5
Apple - 4.6 / 5
PRICING : Free to Download, No In-App purchases, supported by Ads.
ALT BALAJI
ACTIVE SINCE : 2017
PARENT NAME : Balaji Telefilms
COUNTRY : India
RECENT RELEASES : Class of 2020, Kehne Ko Humsafar Hain S3, Who's Your Daddy, Baarish S2
APP RATING :
Android - 2.7 / 5
Apple - 4.2 / 5
PRICING : Free to Download, In-App purchases starting from Rs. 100/ 3 months
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